Vibe
Art Direction
Branding
UX/UI Design
A playful brand identity for VIBE, a probiotic alcoholic drink bringing together bold energy, expressive design, and a new spin on the wellness beverage space.
Shopify Implementation
Custom Brand
Packaging Design
Vibe is a probiotic alcoholic drink created for a younger, more vibrant audience. The brand brings together the worlds of wellness and leisure in a way that feels playful, social, and full of personality.
A cocktail your gut agrees with.
The idea was to move away from the polished, overly-serious language often associated with functional drinks and create something with a little more energy. Vibe is optimistic, expressive, and designed to feel at home in the moments people actually want to remember.
Good for your gut. Good for your Vibe.
The identity is built around a bright, confident personality that can stretch across the entire brand. Color, typography, language, and imagery work together to create something recognizable without feeling overly rigid.
Made to be part of the culture.
Vibe was imagined as more than something sitting on a shelf. From the product itself to the digital experience and the wider brand world, every touchpoint is designed to make Vibe feel like something you discover, share, and want to be around.
Vibe — a fresh take on the probiotic drink category.
