Bonanno
Art Direction
Brand Refresh
UX/UI Design
A more immersive digital home for Bonanno Concepts — built to unify its restaurants while keeping the personality of each.
Unified Brand Experience
Concept-Driven Art Direction
Restaurant Discovery System
Bonanno Concepts is a Denver restaurant group made up of distinct restaurants, each with its own atmosphere, audience, and identity. The goal was to create a unified digital home that could connect the concepts while bringing more of the real-world experience online.
The site described Bonanno Concepts, but it didn’t feel like Bonanno Concepts.
The previous site read like a standard company website — clean, informational, and nothing like an evening at one of the restaurants. The redesign started from the restaurants’ own rooms instead of a corporate template.
The system splits the job: a shared frame keeps the group coherent, and the expressive layer — color, pattern, photography — changes with each restaurant.
The physical experience became the design language.
Wallpaper patterns, interior color, and photography from inside the restaurants carry the site’s look — the same details you’d notice at the table, translated to screen so each concept page feels like its own room.
A shared system for distinct restaurant concepts.
The final site gave Bonanno Concepts a digital presence that matched the energy of its restaurants — colorful, polished, easy to explore, and rooted in the real-world details that made each concept memorable.
