Vertx
Art Direction
UX/UI Design
A cleaner e-commerce experience for a tactical gear brand — story and path to purchase rebuilt together.
Streamlined E‑Commerce
Immersive UX
Defined Brand Voice
Vertx makes purpose-built gear with a real story behind it, and the old site made customers dig for both. The redesign brought the brand story forward and shortened the path from landing to purchase.
The structure tells the brand story and guides the buyer at once.
Real people who use the gear carry the story.
Vertx has outfitted professionals for years, and the site now sells like it: the brand clarified, navigation simplified, and a path to purchase as streamlined as the gear itself. Product and story share the same pages instead of living in separate sections.
The mobile experience runs on the same discipline: product access up front, navigation cut to the essentials, and a checkout flow with nothing standing between the customer and the order.
